Ray Sefo Launches 'World Series Of Fighting' Promotion; NBC Sports Network Broadcast Deal In Place
Advertising and marketing mogul Sig Rogich will serve as the company's CEO, while K-1 kickboxing legend and MMA veteran Ray Sefo will assume the role of president for the promotion. MMAWC, a Nevada-based company founded in 2011, will be the WSOF's backer.
During a press conference on Thursday at Las Vegas' Planet Hollywood Resort & Casino, promotion officials announced a slew of signings, including Rolles Gracie, Tyrone Spong, Thales Leites, JZ Cavalcante, Gerald Harris, Josh Burkman, Miguel Torres and Bobby Lashley.
"Running a fight organization like the World Series of Fighting is the natural next step for me in my career," Sefo said. "I've been in the fight business a long time — more than 20 years — and I understand how it works from the inside out.
"I'm ready to stand behind this brand of MMA and bring it to a national audience."